关于征集罗瑟安全套在下沙地区的品牌推广方案及罗瑟安全套推广员
<span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 32pt; TEXT-ALIGN: center; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 16pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">关于征集罗瑟安全套在下沙地区的品牌推广方案</span><span lang="EN-US" style="FONT-SIZE: 16pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;">罗瑟安全套是用国际上最优质的乳胶原料在马来西亚生产而生，它以功能型情趣安全套为产品定位，针对追求较高生活品质的男性和女性消费者。其特点是：①<chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue=".03" unitname="mm" wst="on"></chmetcnv><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">0.03mm</font></span><chmetcnv></chmetcnv><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">极限超薄：让您尽情感受她的体温。②</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">GS5</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">合</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">1</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">：罗纹、浮点、束腰等挑战前所未有的感官剌激。③</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">GS</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">塑身超薄：更加符合男性生理结构，更薄、更紧、更安全。④慕丝虎牙：独具遇热变软的超大粗颗粒，让一切失去控制。罗瑟安全套由南京罗瑟商贸有限公司国内总代理，杭州野马医疗器械有限公司杭州地区总代理。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p></span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue=".03" unitname="mm" wst="on"></chmetcnv><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">0.03mm</font></span><chmetcnv></chmetcnv><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">极限超薄：让您尽情感受她的体温。②</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">GS5</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">合</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">1</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">：罗纹、浮点、束腰等挑战前所未有的感官剌激。③</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">GS</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">塑身超薄：更加符合男性生理结构，更薄、更紧、更安全。④慕丝虎牙：独具遇热变软的超大粗颗粒，让一切失去控制。罗瑟安全套由南京罗瑟商贸有限公司国内总代理，杭州野马医疗器械有限公司杭州地区总代理。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">杭州野马医疗器械有限公司多年来从事安全套的销售，在杭州市内拥有广泛的业务渠道，由于下沙地区离市区较远，一直以来没有作为一个推广重点。这次本公司将以罗瑟功能型情趣安全套为契机，把下沙地区的推广放在一个最重要的位置上，由于罗瑟安全套是一个新品牌，第一次进入杭州，本公司为了更好地做好推广工作，现征集罗瑟安全套在下沙地区的品牌推广方案。方案要求：以在校的大学生为推广重点，兼顾其他白领阶层，从产品铺货、摆放、促销、品牌宣传、大型活动等各个方面全面阐述方案的可实行性。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">方案主要设计思路如下：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">1</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">．品牌口号：尽情尽爱。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 49.05pt; TEXT-INDENT: -21pt; mso-char-indent-count: -1.5; mso-para-margin-left: 2.67gd;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">2</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">．产品定位（消费）群体：针对追求较高生活品质的男性和女性消费者。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 64pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo1; tab-stops: list 64.0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><font face="Times New Roman">3．<span style="FONT: 7pt "Times New Roman";"> </span></font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">产品卖点：①</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue=".03" unitname="mm" wst="on"></chmetcnv><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">0.03mm</font></span><chmetcnv></chmetcnv><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">极限超薄②</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">GS5</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">合</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">1</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">③</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">GS</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">塑身超薄④慕丝虎牙：独具遇热变软的超大粗颗粒。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 64pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo1; tab-stops: list 64.0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><font face="Times New Roman">4．<span style="FONT: 7pt "Times New Roman";"> </span></font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">产品外观：独具匠心的包装设计，用图案的方式和产品的美观完美结合，使包装符合产品定位和目标消费者的消费心理。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 64pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo1; tab-stops: list 64.0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;"><font face="Times New Roman">5．<span style="FONT: 7pt "Times New Roman";"> </span></font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">产品功能：定位于功能型情趣安全套，和市场上其他安全套有很大的区别。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 28pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">活动时间：自</span><chsdate wst="on" year="2007" month="9" day="15" islunardate="False" isrocdate="False"></chsdate><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">2007</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">年</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">9</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">月</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">15</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">日起</span><chsdate></chsdate><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">至</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">2007</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">年</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">10</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">月底止。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">本次活动设一等奖一名，奖励人民币</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">1000</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">元，二等奖</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">2</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">名，奖励人民币</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">200</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">元，入围奖</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">5</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">名，奖励人民币</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">100</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">元。以上所有获奖者均可成为杭州野马医疗器械有限公司罗瑟品牌安全套推广员，每月可领取相应报酬。一等奖获得者可作为该方案负责人。具体实施操作，其报酬按推广方案实施后产生的销售额的</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">2%</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">作为提成（销售额按本公司的供应价计算），每月兑现。有意者请和本公司联系。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">另：诚聘罗瑟安全套推广员！</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">为在下沙地区推广罗瑟功能型情趣安全套，诚聘推广员若干名！要求如下：在校大学生，性别不限，有品牌推广意识，推广工作可在业余时间完成。报酬面议。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">联系方式如下：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">公司名称：杭州野马医疗器械有限公司</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">公司地址：杭州市西湖区文三西路</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">538</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">号二楼</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman"><br/> <p></p></font></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 1.5;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">电话：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">0571-88980360</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">，</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">88980216</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">，传真：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">88980210<p></p></font></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">联系人：马杰</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">手机：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="Times New Roman">13735592258<span style="mso-spacerun: yes;"> </span>13336187916<p></p></font></span></p><p></p><p></p>[此贴子已经被HELL于2007-9-8 23:42:17编辑过]
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