该用户从未签到
|
<p><b style="mso-bidi-font-weight: normal;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">合纵联横</span><span>
% {8 F8 E/ s/ W9 }: N% u- P <p></p></span></font></b></p><p></p><p></p><p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="3">从起身于市井之间,到成长为产业大鳄,国美战车在争议中隆隆崛起,一刻也没有停息。</font></span></p><p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="3">就像美国人没有想到,一个乡村杂货店会成为商业世界的颠覆力量,中国的家电厂商也没有想到,产业末梢发生的一点微小变异,会最终膨化为一个足以致命的巨大肿块。</font></span></p><p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="3">当中国的家电制造商从“中国制造”蜕化为了“中国装配”,就已经种下了产业末世的祸因,面对终端的爱恨交织又无可奈何,自主突围的努力在国际化受挫之后,已经只剩下了企盼外部力量的进入。尽管谁都知道,新的力量只会形成新的“奸臣当道”,就像东汉末年的王室,无论是仰仗于董卓还是曹操,都难免大权旁落。</font></span></p><p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="3">真正的力量是形势,形势比人强,即使智慧如孔明,“得其主而不得其时”,也难以只手补天。</font></span></p><p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="3">而这是个“终端为王”的时代。</font></span></p><p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="3">从占山为王,到跑马圈地,在终端的军阀混战中,制造商成为了逐鹿的羔羊。</font></span></p><p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="3">终端即将开始的合纵联横,是否预示着制造商的日子更加雪上加霜?</font></span></p><p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="3">如果国美、永乐、大中合为一体,“美苏争霸”的战略平衡也将被彻底打破?</font></span></p><p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="3">国美一统江湖?</font></span></p><p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="3">而跨国资本的势力已经抬头,通过收购五星电器,美国家电零售巨头百思买兵临城下。</font></span></p><p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="3">是占在民族大业高度支持国美的壮大?还是为了自己的生存支持百思买成为平衡砝码?对于家电制造商来说,这是个问题。</font></span></p><p><b style="mso-bidi-font-weight: normal;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">规模依赖</span><span>2 `0 i7 O2 r+ |% e* ?! h5 R
<p></p></span></font></b></p><p></p><p></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">两种选择,都会让制造商陷入悖论,这种悖论的根由,源自于国美们的规模依赖。</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">没有你情我愿,没有温香软语,所有的动作都基于征服</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">以征服为起点的婚姻,还需要以征服来继续,只到被征服的一方彻底屈服,归于温顺。</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">而征服的力量就来自于规模。</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">所以规模是国美们的唯一武器,当制造商们还没有完全屈服的时候。</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">所以国美进入了规模依赖,粗暴狂放的规模扩张,是国美征服的道具。</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">制造商的哀凄的眼神之下,高鼻深眼的百思买恰如白衣飘飘、解危济困的高人侠士,日渐迫近的达达蹄声有如天伦之音。</span></font></p><p><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="3">百思买会上演一出“英雄救美”的好戏吗?</font></span></p><p><b style="mso-bidi-font-weight: normal;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">战死还是吓死?</span><span>
1 K$ g- ?- ]* W( z8 ]5 Q <p></p></span></font></b></p><p></p><p></p><p><font size="3"><span><font face="Times New Roman"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">国美显然也感受到了虎啸龙吟,劲风刮面。</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">不但在前沿布置了多道防御阵地,而且加紧调兵遣将,严阵以待。</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">当百思买借道五星登陆已成事实,第二道防线就是斩断它伸出来的任何一个触角。</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">延缓决战的到来,给后面的整合调整留出更多的时间。</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">被做为“人质”的制造商会不会临阵倒戈?</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">而在仓促的整合中形成的内伤,会不会在震翅中箭疮复发?</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">在跨国巨头的擂擂战鼓声中,已经有多少企业如惊弓之鸟,没有战死,就已经被吓死。</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">没有倒在和巨头较量的战场上,而是在自我的超速扩张中经脉俱断。</span></font></p><p><span><span style="mso-spacerun: yes;"><font face="Times New Roman" size="3"> </font></span></span></p><p><b style="mso-bidi-font-weight: normal;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">规模力量还是模式力量?</span><span> E" D% k! }+ \, ~7 s( E9 p
<p></p></span></font></b></p><p></p><p></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">真正的较量将发生在什么地方?</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">快速扩张的国美能够依靠规模力量制胜吗?</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">系出同门的制造商会不会在国美的麾下同仇敌忾?</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">当企业利益纠缠于国家利益,谁应该成为解铃人?</span></font></p><p><font size="3"><span><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">当清兵的铁蹄踏遍花花江山,应该被指责的又何止“冲冠一怒为红颜”的吴三桂?</span></font></p><p><span><span style="mso-spacerun: yes;"><font face="Times New Roman" size="3"> </font></span></span></p> |
|